Is This the Best Ad You’ve Ever Seen?

Hey TD!

I saw this article from Focus on the Family a few weeks ago and then watched the ad. Indeed, it was a great ad. I encourage you to watch it and then do your part with your own grandparents, our seniors at church, and those at the Care Center.

Here’s the article from Jim Daly of Focus on the Family:

“Buzz surrounding television commercials is usually reserved for the Super Bowl, and for good reason. For last year’s big game, NBC commanded in excess of $5 million for a 30-second advertisement.

But I have to tell you, I saw a spot the other day from Gillette that put a lump in my throat and a smile on my face.

Yes, it’s an ad for a new razor, of which there are many, but it’s a lot more than a company simply hawking its wares. It features the story of a middle-aged man caring for his elderly father, who has suffered a debilitating stroke.

Here is the spot:

Isn’t that beautiful? Maybe it touched me so deeply because my own father died when I was 12, and I was never in a position to care for him in his time of need. It’s poignant and yet sometimes painful to watch roles reverse in a parent/child relationship. Many of my friends and colleagues have walked this road, and it’s not an easy one. In fact, I’m told that when you’re in the midst of it, the experience can be overwhelming. It’s only looking back that you can often see just how special and meaningful the journey has been.

When we talk about the sanctity of life and stress the fact that every person is precious in God’s eyes, we have people like Mr. Rex in mind. Aging can be both beautiful and cruel all at once. The stoic Epictetus once suggested that we’re “but a piece of crockery and a few quarts of blood.”

Of course we’re a lot more than that – but you get the point. Life is fragile.

Indeed, once strapping and vibrant people see their strength and mobility diminished, sometimes overnight.   According to the United States Census Bureau, there are nearly 50 million people in the United States today who are over the age of 65. That number is expected to double by 2060. How we treat our most vulnerable citizens says a lot about us both personally and as a nation.

I’m grateful for people like Kristian Rex. The world is a better place when we sacrifice our own comforts for the sake of others. And thank you, Gillette, for adding so much decency and heart to your promotion.

Are you caring for an elderly loved one? I salute you. Please share your situation below. Your story may encourage others to do likewise – or inspire others who are in the middle of a care-giving season to hang strong and keep going.”

– Jim Daly, President of Focus on the Family

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Are Abortion Activists Going to Boycott Doritos?

Hey TD!

Commercials airing during the Super Bowl are traditionally a big deal in America.  This is when advertisers often unveil their most provocative, funniest, cutest, most tasteless, biggest baddest commercials.  Super Bowl air time is the most expensive air time of all every year.  This year, airing a 30-second commercial cost over $5 million.

When I saw the question above posed by Focus on the Family after Super Bowl 50, I was curious as to what a high profile company like Doritos might have possibly aired that could have gotten abortion advocates upset.

After the Doritos advertisement aired, NARAL Pro-Choice America (formerly National Abortion Rights Action League) tweeted the following:

– that ad using tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight.

 

Now, Doritos has not ever been associated with morality or anything.  In fact, other commercials they’ve aired in the past prove this out.  And I don’t know if they were subtly making a statement or not.  But it does show the power of ultrasound technology.

As Focus’ president, Jim Daly, writes, “Once you see a child in utero, it’s impossible to deny that the child is a living human being.

It’s this wonderful reality that has led our own Option Ultrasound program to save an estimated 358,000 babies since its inception …”

In fact, take a look at this video, made entirely from ultrasound footage (no computer graphics).

 

“For You formed my inward parts; You wove me in my mother’s womb.”  Psalm 139:13