Commercials airing during the Super Bowl are traditionally a big deal in America. This is when advertisers often unveil their most provocative, funniest, cutest, most tasteless, biggest baddest commercials. Super Bowl air time is the most expensive air time of all every year. This year, airing a 30-second commercial cost over $5 million.
When I saw the question above posed by Focus on the Family after Super Bowl 50, I was curious as to what a high profile company like Doritos might have possibly aired that could have gotten abortion advocates upset.
After the Doritos advertisement aired, NARAL Pro-Choice America (formerly National Abortion Rights Action League) tweeted the following:
Now, Doritos has not ever been associated with morality or anything. In fact, other commercials they’ve aired in the past prove this out. And I don’t know if they were subtly making a statement or not. But it does show the power of ultrasound technology.
As Focus’ president, Jim Daly, writes, “Once you see a child in utero, it’s impossible to deny that the child is a living human being.
It’s this wonderful reality that has led our own Option Ultrasound program to save an estimated 358,000 babies since its inception …”
In fact, take a look at this video, made entirely from ultrasound footage (no computer graphics).
“For You formed my inward parts; You wove me in my mother’s womb.” Psalm 139:13